About Oddo Design:

Hello there. My name is Tommy Oddo. I'm a design consultant who helps companies build stronger brands, increase sales, improve customer retention, and educate customers and employees. I live and work in the Texas Hill Country, just outside of Austin (USA), where I design logos, websites, web-based applications, animated product tours, and digital/printed marketing collateral. I serve a variety of companies throughout the U.S.— from startups, to small businesses, to Fortune 500 companies.

I provide my clients with:

High-quality, award-winning, custom design— without the high price typically associated with large design firms and ad agencies;
Direct contact— as the hands-on architect and designer of your project, I work directly with you to ensure clear communication and quality control;
Brand consistency— my experience designing for multiple media will help you avoid expensive mistakes that weaken brands and confuse target audiences;
Reliability— I established Oddo Design in 1989, and I have a proven track record for exceeding clients' expectations;
Scalability— when appropriate, I'm delighted to work with best-of-breed vendors and your in-house team;
A client- and user-centered design approach— I help you focus on the true needs of your target audience to increase the return on your design investment;
A strategic, time-tested process— that encourages efficiency and keeps you informed every step of the way.

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Services

I help you benefit from web-centric marketing solutions that consistently differentiate your brand, illuminate your message, and engage your audience in a pleasant and memorable way. Here are a few of the services I offer:

Identity Design

A strong brand begins with the thoughtful design of a visual identity that consistently and positively represents your company— offline and online.

Corporate Identities, Logos, Stationery, etc.;
Visual Audits, Branding Guidelines.

Interactive Design

A positive online experience relies on user-centered design principles, best practices in usability, and the appropriate use of technology.

Website Evaluations;
HTML/CSS Websites, Microsites, and Landing Pages;
Flash Animated Product Tours, Tutorials, and Websites;
WordPress Blogs and Websites (Custom Theme Design & Development);
Web-based Applications (Interface Design);
Illustration and Icon Creation (for iPhone/iPad apps, websites, web applications, etc.).

Print/Digital Design

Print and digital design (e.g., iPad publications) add another dimension to your online advertising and marketing efforts.

Ads, Brochures, Publications;
Postcards, Posters, etc.

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Process

Although my process varies, I generally divide most projects into 4 phases...

Phase I: Discovery

During this phase, I conduct an informal interview to identify your objectives and to better understand your company, product(s) and/or service(s) that will be marketed or created. I also gather requirements for the purpose of creating and providing you with a preliminary cost estimate and timeline for your project.

Phase II: Ideation

Next, I often perform a competitive analysis; define "user personas" or "avatars" (to better understand the target audience); create a site map or storyboard; create several possible themes/concepts; and recommend additional content and features when applicable.

Phase III: Design

Once a concept has been selected, I often create "wireframes" to define the navigation and content grid. Then, the primary focus (creatively speaking) shifts to aesthetics. A prototype or "mockup" is created and presented for another round of client approvals. On some projects, usability testing may also be conducted during, or at the end of, this phase.

Phase IV: Production

By now, the look, feel and functionality have been clearly defined and the final creation of all content (text, graphics, animation, etc.) and coding are well under way. Ideally, a system for gathering and analyzing your marketing metrics is in place so that performance can be measured and optimized on an ongoing basis.

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